Quote from Leo Burnett

  Once in a while the most successful marketing campaign or advertisement are the simple as they are not complicated or hard to understand. They are the simplest and the most appealing ones. those what makes them so memorable and effective . The simple and memorable ones are what capture the audience's attention. That is what Leo Burnett meant by "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." when coming up with marketing campaigns or advertisement.

  Making a marketing campaign or advertisement is not about complications but it is all about making them engaging and fun for the audience to remember you. a connection is needed whether you are offering a product or providing important information

  For example, Shopee, every month Shopee will promote special promotion to their audience such as 11.11 Sale to the most recent 3.3 Mega sale where audience could win a new phone and attractive prizes everyday. However, the design of their advertisement had never change dramatically. they used simple typography, simple colour that represent Shopee which is orange and their catchy jingle that makes the advertisement fun, engaging and most importantly memorable for the audience.

  When making a marketing campaign or advertisement, don't overthink of the message, just make it clear and valuable.