talk about Nike

  A brand is not only about logo, colour, or font it is also about the expectations, memories, stories and relationship that are taken together into account for a customer’s decision to choose one product or service over another. They caries a long visual impact and are the result of customer’s perceptions and expectations.

  Take a note on NIKE, NIKE promises to bring inspiration and innovation to every athlete in the world. It is important for a brand to live on with their promises and NIKE had never disappointed and break their promises to the customer. This promises become the emotional hooks to draw customers in for NIKE. NIKE had produces their product from fashionable sport shoes to light running sport shoes to the request of their customer without failing. Their focus is not only on the product or the business, but rather what values, capabilities and vision of their company that fulfill with what their target audience is seeking. Over time, their promises improve with the changing trends and customer needs. For example, NIKE Air Max 90 by You which the air max is lightweight that help users to easily run without sacrificing performance.

  Other than that, NIKE is well known for their logo which is shaped as a wing of the Greek Goddess of Victory, Nike. Every product of NIKE have the logo of the brand from small to big in size. This logo form the brand identity of NIKE and is the figurative “face” to their audience. Nike had maintain their consistency with their brand identity across all channels. NIKE positioned as a premium brand that’s sell well-designed and very expensive products and at the same time NIKE lure customer by centering on a brand image which attained by distinctive logo “Just Do It”.

  Through this, customer perception on NIKE had never change. They had buried in their mind that NIKE is a brand that produces good quality and fashionable shoes with expensive price but worth to buy. Users that bought their product are those actively in sport and with a range of income from middle class to upper class audience.

NIKE PRODUCT