Siti Khadijah media planning

Siti Khadijah (SK) is currently the leading brand in woman prayer outfits in Malaysia with its unique and innovative face design for the prayer outfits also known as telekung.

Guerilla marketing has been used by a lot of marketers. Siti Khadijah can also do a guerilla marketing to promote their product. In some state in Malaysia, in their train station have a close waiting room. Siti Khadijah can use this location by wrapping the air conditioner with their logo and change the chair with the same colour of their logo and also have their logo on it. This is to tell people that you will be comfortable and not hot when you wear Siti Khadijah Telekung. The header will be " Sejuk Walaupun Bertutup"

Guerilla Marketing

Visual gave a big potential impact in advertising. In this technology, billboard had advance into digital billboard. Siti Khadijah can use the digital billboard to make an visual moving ad. They can show the smoothest of air flow from the material of the 'telekung' to show how light and comfortable to wear their telekung. The header for the ads can be "As light as a feather". 

Digital billboard

It is important for a brand to stay interact with their customer even though they don't have new product launching to ensure the customer loyalty to the brand. Since nowadays there are a lot of social media users, Siti Khadijah can use their account to interact with their customer. They can make random question or do a bingo for their customer. This also help to promote the brand to other people because if the customer post the answer of the bingo, other people can see it and know what brand are their friends talking about. 

Social Media Interaction