empathy

  For brands, empathy can be used to create customer personas. Which can help to infirm more effective targeting. In terms of marketing however, it means asking what customer truly value than what will sell. 

  Amnesty is an organization that inspired people against injustice to bring the world closer to human rights and dignity enjoyed by all. In the Public Service Announcement (PSA) of the poster above is a PSA poster advertisement on child abuse campaign. Child abuse have been a big topic in the society and many have tried their best to stop this issue. Amnesty created a copy which is “He has his mother’s eyes” and the visual of the child with a swollen eye which represent the abusement the child receive from their caregivers. The empathy can be seen from this poster family love that are not receive from the child. Parents are often triggered on this poster because they have a child. Even though child abuse are often unreported that does not mean it is not existed. This campaign is to make people realise and know about this issue.

  Bullying have always occur since the old days until now. It is an issue that are not been settle until now. But people known of this issue widely but are afraid to stop it because they do not want to be the next victim. Some organization have took a step forward for this anti bullying campaign. NAB partnering to prevent bullying had make a tv commercial in the year 2016. The commercial shows a girl helps another girl from bullying by voicing her voice to help her. The copy at the end of the tv commercial is “Find a voice for someone who can’t find theirs”. The whole commercial tells people to help those who are being bullied and together we can prevent bullying.