COVID-19

 

  Coronavirus is a kind of common virus that causes an infection in your nose, sinuses, or upper throat. COVID-19 is a disease that can cause what doctors call a respiratory tract infection. It can affect your upper respiratory tract (sinuses, nose, and throat) or lower respiratory tract (windpipe and lungs). It's caused by a coronavirus named SARS-CoV-2. SARS-CoV-2 is one of seven types of coronavirus, including the ones that cause severe diseases like Middle East respiratory syndrome (MERS) and sudden acute respiratory syndrome (SARS). The other coronaviruses cause most of the colds that affect us during the year but aren’t a serious threat for otherwise healthy people.

  In this current issue, many brands and companies are delivering messages through advertisement by implementing emotional appeals in their advertisement. These emotional appeal create powerful memories in people's minds and influences people to create action.

  Humor appeal. Burger King had created a lot of ads on social distancing as an awareness campaign. The ads that attracts me is the the buns ads. The words between the buns represent the distance and the buns represent a person. The humor that can be seen in this ads is the colour of the words. each colour represent the inside of a burger which is brown represent the meat, green represent the salad and red represent the tomatoes. this is to tell people to stay behind the line provided by them while buying food at Burger King. this ads is a campaign to avoid COVID-19 in Malaysia by social distancing

  Youth appeal. Honda had also created an awareness campaign on COVID-19. Rather than promoting their cars, Honda use their logo and a copy of "Lets's stay parked safely at home". The logo is located inside a house. The visual represent the a Honda car inside a house which can be conclude as Stay At Home phrase. This is to tell people to stay in home in this COVID-19 apademic so that Malaysia can be free from virus in short time.

  When the Movement Order Control (MCO) was conducted many people had use online shopping to buy their essentials needs and grocery shopping. The reason why people use online shopping is because MCO had limited their movement to go out to buy their things as the limits of only on person per family are allow to go out to buy grocery. Shopee is an online shopping platform that contains the need of their customer. With their every month free shipping promotion, customer could purchase more without worrying about shipping fee. Get Your finger clicking and everything will be there at your doorstep.

  Hand sanitizer is a high demand product from consumers in this COVID-19 apedemic. Hand sanitizer are essential now so that people can avoid from coronavirus. Dettol is one of the high demand brands hand sanitizer that are sold in the market. Eventhough it is high demand, it maintain their prize which is RM6.69 for the 50 ML bottle. People are ore fond to use Dettol  because of their high contain percent of ethyl alcohol and had been in the industry for a long time with their main tagline "Kills 99.9 percent Germs".