idea & concept
The coronavirus outbreak had become one of the main health
issues that are concern by people around the world. People are taking proper
precaution to avoid from getting this disease. Through this outbreak, a lot of
health brand can expose themselves to promote their product as an opportunity.
One of the product is Dettol Hand Sanitizer.
The idea is to convince people to buy Dettol Hand Sanitizer
than other brand’s hand sanitizer. Dettol is famous for their unique selling
proposition with is ‘Kills 99.9% of Germs’. However, lately Dettol have been
less exposed and had received a lot of competitor such as Antabax, Lifebuoy and
Aiken. To convince those people, a guerrilla marketing can be conduct for
Dettol Hand Sanitizer.
The concept is that the guerrilla marketing will be
conducted in a mall near the mall escalator. This location is suggested because
many people will be in a mall which make the possibility to be exposed to many
people is high. Other than that, people are more exposes to touch when they
ride the escalator so by putting a sample of the Dettol Hand Sanitizer near the
escalator is for the people to be aware of their surrounding and apply the hand
sanitizer. The sample will be put in a shape of the Dettol Hand sanitizer so
that people know the shape and type of hand sanitizer they use at that time.
Image Prototaip
Idea & Concept for Puma
Puma is very popular for their comfortable and quality shoes. However, their clothing design are sometimes are not given attention. Puma had a lot of fashionable design of sport wear for both men and women. Their clothing is not only fashionable but also comfortable and high in quality. It is a shame that their clothing does not received the same amount of attention as their sport shoes.
The idea is to promote Puma clothes sport wear for both men and women. The copywriting of the advertisement will be ‘Sport in Style’ which is to tell the audience that when doing sport we can also be fashionable hence comfortable.
The concept of the advertisement is a full size body mirror with stickers of Puma’s sport wear, where people can see themselves wearing the cloths that are showed. This help to show the clothes available in Puma and also show the liking in style of the audiences. This full size body mirror will be located at bus stop and train station.
Image Prototaip
Women
Men
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